This is a print ad for a Dutch brand of ice coffee, the slogan of which is: ‘The Ice Cold Coffee Kick For On the Road’. The drink’s interest for itinerants is underscored by the product’s placement on a city map. The city might appear Dutch, with all that water coursing through the city center in the form of canals, but is in fact an imaginary construct: one doesn’t really need to strain one’s eyes to see the young lady emerge from the city plan to drink from the cup of ice coffee. A nice piece of zoomorphic cartography, which is fairly rare on a street-level scale. Some other examples discussed in earlier posts include Europe As A Queen (#141), Asia As A Horse (#165) and Scotland as a gallant piper (#181).
Thanks to Gérard van Teeffelen for sending in this image.
I really do find these posts stunning. Where on earth do you get them all from? Brilliant!
Check out some of my maps on:
http://uzar.wordpress.com/
Raf
Comment by Raf Uzar — May 26, 2008 @
Really nice.
Definitely a woman, but how do you know she’s young?
Comment by Nicola Larosa — May 26, 2008 @
I noticed they used a slightly different colour scheme than the one used by the main (only?) streetmap maker in the Netherlands, FalkPlan, but for the rest they look very similar. Of course they don’t have any examples on their own website but google images has some examples of people who haven’t received their cease and desist notices.
http://hoefpoort.com/html/pictures/plattegrond.jpg
Comment by mare — May 26, 2008 @
Ah, I had forgotten that one! Nice! What I thought was particularly impressive about it was that all the names, of streets, canals etc., were completely plausible. When ad-makers resist the urge to pointlessly pun, you know they’re on to something good! I’ll excuse them the alliterations in ‘ijskoude koffiekick’, although they do sound like a moped misfiring.
Comment by Frank — May 26, 2008 @
[...] 278 - Ice Coffee Town, the Netherlands [image] This is a print ad for a Dutch brand of ice coffee, the slogan of which is: ‘The Ice Cold Coffee Kick For [...] [...]
Pingback by Top Posts « WordPress.com — May 27, 2008 @
[...] Via Strangemaps [...]
Pingback by Iced Coffee Town | pantone801 — May 27, 2008 @
She could definitely use it - she does seem to be sweating a lot.
Comment by Frank — May 27, 2008 @
In which European countries is iced coffee most popular. I have a hard time believing that the French and Germans like to drink that stuff………
Comment by Ron — May 27, 2008 @
Thanks for this wonderful image. It/She evoke Art Nouveau, mosaics, wholesome eroticism, and, of course, the taste of ice coffee.
Great!
Comment by lichanos — May 28, 2008 @
Isn’t the word you’re looking for anthropomorphic, not zoomorphic? Or am I guilty of “speciesism”?
Comment by Michael Newton — May 28, 2008 @
[...] | [strangemaps] [...]
Pingback by Café fresco | roc21 — May 28, 2008 @
[...] Café Fresco pela Cidade 28 05 2008 Este é um anúncio a uma marca holandesa de café frio. A colocação do produto num mapa da cidade tem o propósito de o conotar com a itenerância de um passeio. A cidade pode parecer holandesa, com todos os cursos de água que atravessam o centro da cidade, sob a forma de canais, mas é, de facto, um cenário imaginário. In Strange Maps [...]
Pingback by Café Fresco pela Cidade « Conexão — May 28, 2008 @
Lichanos - I see what you mean! I can see Edward Mucha in this, now that you mention it.
Comment by Paul — May 28, 2008 @
You don’t want to hang out in that park by the Eomer Kanaal. Really, it’s the armpit of Iced Coffee Town.
[rimshot]
Comment by michael5000 — May 29, 2008 @
[...] NEW: Penny sent in this Dutch coffee ad, found here: [...]
Pingback by Sociological Images » Sexualizing and Gendering Food — May 30, 2008 @
I am a regular reader and think you put on a great blog - interesting maps and nice background material on them.
Thanks for pointing out this map is a hoax, or imaginary construct, I almost didn’t realize it.
(Sorry, the DHL-GPS art project story — http://strangemaps.wordpress.com/2008/05/25/277-the-biggest-drawing-in-the-world/ — or rather the mass reaction to it across the net world, was too funny, in a sad sort of way, for me.)
Comment by Android — June 9, 2008 @
[...] of which is: ???The Ice Cold coffee Kick For On the Road??. The drink??s interest for itinerants …http://strangemaps.wordpress.com/2008/05/26/278-ice-coffee-town-the-netherlands/Iced Coffee MediaHome PageIced coffee Media Home Page. iced coffee Media offers consulting services [...]
Pingback by iced coffee — June 19, 2008 @
Thanks for such an stunning post of ice coffee.
Your women in picture is to cool.
Comment by John — August 25, 2008 @