
Some maps capture the imagination and inspire so much imitation that they become icons. Harry Beck’s 1930s map of the London Underground is one of the best examples (here is the current tube map, on the Transport for London website, and here is the original map. Here and here are maps inspired by it, published earlier on this blog).
Another example is Saul Steinberg’s ironic as well as iconic The World As Seen From New York’s 9th Avenue, a comment on the supposedly self-absorbed world view of the typical New Yorker. The map (discussed earlier) has been parodied many times over, one recent example being this view of Palinworld by the New Yorker magazine, which had published the original map in 1976.
The present example, entitled How China Sees the World, appears on the cover of the current issue of The Economist and illustrates a series of articles centering on China’s rise as a world power, especially at a time of economic crisis, seemingly underlining the decline of the West. The map is of course an explicit re-imagining of the original map, including (on a billboard): With apologies to Steinberg and the New Yorker. The city is of course China’s capital, Beijing (referred to until recently as Peking – that denomination still survives in the eponymous Chinese duck dish).
Beijing translates as ‘northern capital’ (Nanjing, in the formerly prevalent spelling Nanking, is the ’southern capital’). The transliteration of the city as Peking was first introduced by French missionaries 400 years ago, and corresponded to the contemporary pronunciation of the city name. China’s capital has also been known as Zhongdu (during the Jin Dynasty), Jingshi, Dadu (to the Mongol usurpers), Cambuluc (in Marco Polo’s writings), Yanjing (referring to the ancient Yan state) and Peiping (“Northern Peace”, twice, when the capital moved to Nanjing).
Four places are named:
- the Imperial Palace: also known as the Forbidden City, the Imperial Palace is the largest palace complex in the world. Its traditional Chinese name, Zijin Cheng (‘Purple Forbidden City’), is less used today than Gugong, which means ‘Former Palace’. The complex, finished in 1420, was the location of the Chinese imperial court for five centuries, from the Ming to the final Qing dynasties. It was designated a world heritage site by UNESCO in 1987.
- Chang’an Street: (Chang’an is Chinese for ‘Long Peace’) a major avenue running close to Tiananmen Square that has witnessed important historical events due to its centrality, and that traditionally is the location for military parades in Beijing. The Great Hall of the People, the National Museum of China, the Central Railway Station and other important buildings are located on Chang’An Street, which is considered so sensitive that no commercial advertising is allowed within 100 metres of it.
- Tienanmen Square: Beijing’s best-known central square, named after the Gate of Heavenly Peace (Tienanmen) that links it to the Forbidden City. The square was the scene of many historical events in China’s history, most recently the 1989 student protests that were put down by the Chinese army.
- Dongdan: name of a traffic node and of the surrounding region (known for its shops) on Chang’An Street.
In the ocean immediately beyond the city are a few islands of particular interest to China:
- Japan: the old rival, whose rapid modernisation preceded China’s, but now eclipsed and reduced to a few harmless islands.
- Taiwan: similarly superseded by China’s massive economic progress, but still relevant as the rival claimant to be China’s ‘legitimate’ government. Even more repulsive to mainland China is a competing strand of current Taiwanese politics, striving for ‘independence’ and thus eschewing the ‘One China’ policy still officially espoused by both the communist mainland and nationalist Taiwan.
- Hong Kong: the former British crown colony that was handed back to China in 1997 and which has been allowed a degree of autonomy unthinkable elsewhere in China (e.g. Tibet) under an agreement often referred to as ‘One Country, Two Systems’, whereby Hong Kong was allowed to retain its capitalist system and its civil liberties, including inchoate democratic institutions.
- Spratly Islands: a sprawling archipelago of over 600 islets, atols and reefs in the South China Sea, between Vietnam and the Philippines, with barely 5 square kilometers of dry land between them. Because of their strategic location, the Spratlys, or parts of them, are claimed and partly occupied by China, Taiwan, Vietnam, the Philippines and Malaysia – and as such are a flashpoint waiting to happen.
Across a narrow representation of the Pacific Ocean lies the continent apparently most on China’s mind – America. And especially, apart from a tiny slice labelled Canada and a small appendage being dug up for minerals called South America, the United States. The US is a crumbling empire, with the Statue of Liberty clutching a begging bowl and holding up a sign saying: Please give generously. Next to some shacks is a sign saying Foreclosure Sale (a reference to the house repossessions that are symptomatic of the credit crunch which triggered the present economic recession). Wall Street is a fault almost splitting the US in two.
Europe is much smaller and more irrelevant than America, in the ocean beyond it. All that distinguishes it are Prada and Hermes, two brands of luxury fashion accessories, and presumably very popular with the wealthy Chinese elite – suggesting that Europe is only interesting to China as a glorified shopping mall.
Next to Europe is Africa, equally distant from China, but at least decked out with some of the implements of industry, referring to the large investments China is making in Africa, benefiting the poorest continent with new infrastructure and providing China with access to much-needed raw materials for its burgeoning industry.
Many thanks to James Hansen for sending in this scan of the Economist front page.


Where is Russia?
Comment by dsa — March 23, 2009 @ 2:06 am
I’m afraid this is not how China sees the world in the least.
This is how an American thinks China sees the world, or perhaps how an Englishman thinks an American thinks China sees the world.
Africa bigger than Vancouver? Give me a break.
Comment by Charlene — March 23, 2009 @ 2:11 am
it looks Australia is tucked off to the side in the immediate offshore foreground as a supply-ship.
Comment by Mike — March 23, 2009 @ 2:29 am
A neat idea, but a more parody of how the Economist views China rather than anything like how China sees the rest of the world.
Given the importance of central Asia, as well as South America and Africa, the prominence given America here is misleading.
Comment by Robert — March 23, 2009 @ 2:46 am
To 4: I think this might be “How China sees the West” mistitled. Certainly, the world would involve other countries.
Comment by Lurker — March 23, 2009 @ 4:52 am
I agree with the other commenters about this. The brilliance of the original cover was that The New Yorker was able to poke fun at New Yorkers’ self-centeredness from the inside. This cover says a lot about how Americans view our relationship to China, except that our view is being projected onto them without any awareness of the fact that that’s what’s going on.
Comment by PostDoc — March 23, 2009 @ 7:02 am
[...] The World as Seen from Chang’an Street [...]
Pingback by [links] Link salad is walking on sunshine | jlake.com — March 23, 2009 @ 10:26 am
As a European, can I ask what Hermes is?
Comment by k — March 23, 2009 @ 11:15 am
@ k: Yeah, I’m puzzled too – the only one I know of is the space capsule. :-P
Comment by AJ — March 23, 2009 @ 11:33 am
Firstly, perhaps Hermes refers to the typewriter. Secondly, I call this type of map “Steinberg/Hutter” because though Steinberg created the view (and similar sort of distorted maps existed earlier), it was Harvey Hutter who put such “projections” of places on things like coffee cups and towels and raised public awareness of such view.
Comment by J. B. Post — March 23, 2009 @ 12:09 pm
@ k, AJ
http://en.wikipedia.org/wiki/Herm%C3%A8s
Comment by Paulio — March 23, 2009 @ 12:20 pm
Nationalist Taiwan supports the ‘One China’ policy? They don’t support Taiwanese independence expressly, because they don’t want to be blown into the ocean. But I think few on Taiwan desire Communist rule – that’s what they fled 60 years ago.
Comment by jp — March 23, 2009 @ 1:49 pm
[...] POV. [...]
Pingback by Stones Cry Out - If they keep silent… » Things Heard: e60v1 — March 23, 2009 @ 2:06 pm
I’m thinking Hermes refers to the european fashion house?
Comment by Jere — March 23, 2009 @ 2:09 pm
@12: I think he was referring to that both the communist Chinese government and the government of Taiwan each claim to be the lawful rulers of China as a whole, including both the mainland and Taiwan, thus both having a similar “One China” policy with the exception of who are the lawful rulers.
The Taiwan-independents however want to split ‘unified’ China into its mainland and Taiwan constituents, each under the separate leaderships that they in actuality have today. To the Taiwanese government this means giving up the claim on mainland China for good and at the same time accepting its current communist government, and is thus completely unacceptable for them.
Comment by Telcontar — March 23, 2009 @ 3:08 pm
Apparently Brunei has a claim on the Spratly Islands as well.
Comment by Watson Waterstone — March 23, 2009 @ 3:47 pm
Never heard of Hermes. Anyway, as for China and Taiwan, the ROC can’t even denounce the claims they have to the mainland without it being, somwhat ironically, being seen as a hostile act by the PRC. If the ROC denounce their claim to the mainland that means they only claim Taiwan, which would be secessionist, which is worse than just claiming to be the rightful rulers of China & Taiwan. Incidentally, Han Chinese are relatively recent colonisers in Taiwan. Interestingly, recent evidence suggests Taiwan is the Austronesian urheimat.
Comment by k — March 23, 2009 @ 5:43 pm
[...] 368 – The World As Seen From Chang’an Street « Strange Maps Another example is Saul Steinberg’s ironic as well as iconic The World As Seen From New York’s 9th Avenue, a comment on the supposedly self-absorbed world view of the typical New Yorker. The map (discussed earlier) has been parodied many times over, one recent example being this view of Palinworld by the New Yorker magazine, which had published the original map in 1976. [...]
Pingback by links for 2009-03-23 « Embololalia — March 23, 2009 @ 6:14 pm
Hmm, all very interesting about Taiwan’s notional independence…
@ k: “Interestingly, recent evidence suggests Taiwan is the Austronesian urheimat.”
I assume you’re talking about this: http://en.wikipedia.org/wiki/Urheimat
Comment by AJ — March 23, 2009 @ 6:42 pm
As always, another brilliantly entertaining map on this blog.
What is that on Australia? Is it some kind of building? What is it’s significance?
Comment by Breen — March 23, 2009 @ 7:49 pm
I’d love to see a map with Chinese names for places – I heard once that the Mandarin characters for ‘Africa’ are ‘wrong continent’ (based on Chinese trade boats heading elsewhere getting lost & arriving there), England (or Britain?) being ‘nation of heroes’ & North America being ‘Happy Nation’, but I’ve never been able to find this written anywhere on the web.
Comment by nick — March 23, 2009 @ 9:06 pm
Hate to pop some people’s ideas, but The Economist is British, not American.
Comment by Joe — March 23, 2009 @ 10:12 pm
The only thing I can think of for the Australian building is the Chinese Garden of Friendship opened in 1988.
That seems rather obscure in the context of this image. I’m surprised it didn’t show some agricultural or mineral resource.
http://en.wikipedia.org/wiki/Chinese_Garden_of_Friendship
Comment by Mike — March 23, 2009 @ 10:49 pm
China is also supplying Africa’s “much-needed” weapons for its burgeoning war industry. Funny that.
Comment by paulrfoth — March 23, 2009 @ 11:15 pm
i think yankis from new york know nothing about chinese point of view, same like men dont know that women think.
The economist must be wrong because is deeper “american” and deeper not chinese.
hello from Buenos Aires
Comment by fero — March 24, 2009 @ 1:24 am
i think it’s how chinese tycoons and oligarch sees the world.
Comment by Bengle — March 24, 2009 @ 3:21 am
Having taken up residency in China and working here, I’m going to say the map looks right to me. The Europe part is especially funny.
Comment by mike — March 24, 2009 @ 3:31 am
My read on it is that it’s how The West views itself in economic decline. This would, of course, ignore the military threat in Russia (on Europe) and the ideological threat from Islam (although that’s hinted at by the Industrialization of Africa).
In short, the economic world will soon circle around Beijing. America will be the poor island in front of Beijing, and Europe won’t matter (nothing there for it).
Comment by godozo — March 24, 2009 @ 4:27 am
You guys seem puzzled with the accurate map, so here’s explanation from an overseas Chinese (yeah, Mario’s my real name).
Yes, that’s a Chinese house in Australia. Australia is a pretty popular place for many Chinese youth to study (management, computer science, engineering, and English) and somewhat a nice place to live, a more affordable version of US/UK.
The Chinese simply regard Central Asians, Africans, and Latin Americans as low class barbarians with little importance apart from natural resources (or human resources to be exploited, in case of the Central Asians). The Chinese also don’t take Russians seriously – after all, they are the poorest Westerners, and poor foreigners have no value.
America still matters a lot for the Chinese. Vancouver might be important for Hong Kong migrants, but it is basically seen as an American – not Canadian – city. Of course, it’s cheaper than Los Angeles, have more Chinese shops and diners, and have less black population.
Middle class Chinese can gloat all they like about American downfall, including when they are submitting visa application to visit, study, and work in United States. Everywhere else (NZ, UK, Canada, are just distorted copies of USA).
I’m terribly surprised that some European commentators here didn’t get the Hermes references. It’s a French luxury brand, and is a collectible (genuine) item in China along with Louis Vuitton and Prada.
This Chinese verdict: The Economist has drawn a legitimate depiction of how China’s world view.
Comment by Mario — March 24, 2009 @ 5:08 am
[...] Policy) Tags: cities, LinkedIn, maps, planning, politics Strange Maps blog has an nteresting post regarding the current cover illustration on The Economist news [...]
Pingback by How China Sees the West « JC Shepard.com — March 24, 2009 @ 6:37 am
I must disagree with Mario@29. This is more like how America sees China. Being ethnic Chinese myself, and having known a number of Chinese nationals, I daresay most Chinese people don’t spend that much time obsessing over America. Maybe the tycoons and politicians do, ordinary Chinese certainly don’t.
On the other hand, most Americans I know, if asked to draw a map of China, would probably come up with something similar.
Comment by Dawn — March 24, 2009 @ 6:51 am
Hermes refers to the French fashion house. http://www.hermes.com/
It’s often mentioned in jokes and anecdotes when people want to refer to expensive clothes.
But apart from the jokes I don’t think I’ve ever read or heard anything about. Wasn’t even sure it really existed for awhile, thought it might be something like an upscale Acme.
Guess I read the wrong magazines.
Comment by Spandau — March 24, 2009 @ 8:16 am
@nick: You could take a look at the maps.google.cn site for the Chinese names for places. The names however are mostly transliterations — the characters are primarily chosen for similarity to the actual pronunciation. The names for America (美国) and England (英国) do have fortuitous connotations, but it’s a happy accident. I don’t think the name for Africa (非洲) have any strong associations, especially not anything having to do with a contrived story about getting lost.
Comment by Wilson — March 24, 2009 @ 9:07 pm
@Mario: Speaking of Africa, the average Chinese might not care that much but the Chinese government definitely seems to like investing in African infrastructure, so much so that Chinese bureaucrats are among the richest people in places like Nigeria and Zambia. They’re picking up where the Europeans left off — now that the former Great Powers have shed off their colonies, the Chinese are creating their own sphere of influence in Africa with money and construction equipment.
Comment by Wilson — March 24, 2009 @ 9:13 pm
Mario’s comments about the Chinese view of the world seem rather outdated to me, at least when it comes to individual Chinese people. I’m sure there are many that don’t consider the residents of other countries as “low-class barbarians.” And to call NZ, UK, Canada distorted copies of the US seems a bit far-fetched.
Comment by wanderer — March 24, 2009 @ 11:19 pm
As soon as I saw this magazine cover I wondered if it would show up here… The Economist is a British magazine concerned with (surprise!) international finance and politics. The cover title refers to a lengthy article inside about China exerting its power during the current global economic mess. The illustration isn’t meant as a swipe at Chinese people, nor does it speak to the U.S. self-image. I thought it was a bit hackneyed but kinda funny.
Comment by KC — March 24, 2009 @ 11:27 pm
This is lovely, of course it’s not meant to be completely serious. Nor was the New Yorker cover.
We aren’t going to dig down the the genuine chinese view, because there are many people and they obviously have differing views. As Mario points out, it seems like there is a class of people for whom this is fairly accurate, the sort of middle-class ones who worry about US study visas for their kids.
Comment by improbable — March 25, 2009 @ 12:18 am
The structures on “Africa” look to me like oil derricks. Probably they reference China’s oil supply from Sudan. China supplies arms to Sudan and Chinese troops are reportedly deployed in Sudan to protect oil wells and pipelines.
One would have to ask the artist whether that is what’s meant.
I also not that the PRC flag is shown flying over Taiwan – thus asserting the PRC’s claim to rule there.
One difficulty with the premise is that it can only show the view in one direction, whereas the world is all around. Steinberg’s cartoon might better be titled “The U.S. as seen…”
Another problem is that the scale doesn’t match. New York has been by far the largest city in America for generations. In 1940, 6% of all Americans lived in NYC, with another 3% in the metro area.
Beijing is not, and may never have been, the largest city in China. Certainly it has never been as dominant as New York. Its position is more like Washington DC. Thus a Beijing dweller is unlikely to have the sort of local-centric view as a New Yorker. And it is even less plausible to label it as “How China Views The World”.
Comment by Rich Rostrom — March 25, 2009 @ 1:29 am
Further to KC’s comment, the Economist article is online at http://www.economist.com/printedition/displayStory.cfm?Story_ID=13326106 so you can see how much of the picture/map is a reflection of the content of the article. The article has 440 comments, so I’m guessing (not having read them) that not everyone agrees with its views. Also, calling The Economist British is misleading; it’s been pushing itself into the US (and elsewhere) a lot lately, and many of its writers now are American. Don’t let the colour/centre/cheque spellings fool you.
Comment by mollymooly — March 25, 2009 @ 4:00 am
This is such an ignorant and arrogant view, not from Chinese perspective, but really from westerners’ perspective. The average Chinese’ geography knowledge is way better than this.
Comment by Henry — March 25, 2009 @ 5:50 am
[...] [via StrangeMaps] [...]
Pingback by Cambio di prospettiva « Bread Butter ‘n’ Rock&Roll — March 25, 2009 @ 8:05 am
What’s the matter? Tired of drowning Jews per the previous post?
Comment by Cappy — March 25, 2009 @ 2:17 pm
@Rich Rostrom (post #38)
Does Bejing have a “beltway.” Are the residents in the Bejing area also clueless about the welfare of others that live in other parts of the country?
Comment by Bourgoises Pig — March 25, 2009 @ 5:08 pm
Why isn’t there a big figure of the Dalai Lama pointing a machine gun at them from India? India’s definitely on their radar – they fought a war with them in the early 1960s.
Also there ought to be in the main picture a bulldozer at work knocking down a Tibetan Buddhist temple with the man on the bulldozer smiling happily.
Comment by marisbo — March 25, 2009 @ 10:06 pm
@ Bourgoises Pig (#43)
My (admittedly limited) experience suggests that there’s a very strong Beijing-centric mentality amongst Beijingers.
The diference between rural and urban lifestyles in China is amazing. I’ve read some articles that claim rural/urban china are effectively two different countries, and others that say the degree to which rural citizens are deprived compared to urban citizens is comparable to apartheid. Of course this might be changing somewhat with the recent package of rural reforms but that’s another topic…
Generally though, I always got the impression that the biggest rivalry Beijing had was with Shanghai. It would be nice if the map had a tiny dot labelled Shanghai somewhere on the horizon…
Comment by Asa — March 26, 2009 @ 9:22 am
From a Venusian point of view, it’s very earth-centric…
Comment by lp — March 26, 2009 @ 9:29 pm
[...] to Strange Maps, where explications and larger versions of these covers can be found here and here.) Tags: America, China, Economist, New [...]
Pingback by The Hypermodern | Cover to Cover — March 27, 2009 @ 1:37 am
[...] The World As Seen From Chang’an Street | Strange Maps: A nice piece of work from The Economist, in the style of Saul Steinberg’s ironic as well as iconic The World As Seen From New York’s 9th Avenue. [...]
Pingback by Stilgherrian · Links for 19 March 2009 through 28 March 2009 — March 27, 2009 @ 11:21 pm
[...] Via Strange Maps. [...]
Pingback by This is the Green Room » The world as seen from Tiananmen Square — March 27, 2009 @ 11:47 pm
#40: The map is NOT meant to be accurate. It’s supposed to take a stab at how people at a place view the world around them, not give an impression on how the earth looks from there. There IS a difference.
Comment by Don H. — March 28, 2009 @ 4:08 am
It’s funny how so many people can knock others’ intelligence/awareness, while completely missing satire when they see it. This isn’t intended to be taken seriously.
Comment by Bob — March 28, 2009 @ 4:24 am
[...] Found on the great Strangemaps.com [...]
Pingback by How China sees the World. | Bockscar — March 28, 2009 @ 8:19 am
@Cappy (42)… You see that lake between Europe and Africa?
Comment by Sick... — March 28, 2009 @ 5:10 pm
[...] the Beijing Railway station and and its track to the south-east. More detail is available from Strange Maps. « House of [...]
Pingback by tdaxp » Blog Archive » The View From… — March 29, 2009 @ 2:23 am
The Economist is edited in London and the map illustrator, Jon Berkeley is Irish, so this map is NOT an American’s view of how China sees the world.
I heard once that the Mandarin characters for ‘Africa’ are ‘wrong continent’ (based on Chinese trade boats heading elsewhere getting lost & arriving there), England (or Britain?) being ‘nation of heroes’ & North America being ‘Happy Nation’, but I’ve never been able to find this written anywhere on the web.
Africa – Feizhou
“Fei” means “wrong,” but Feizhou is an abbreviation of the original transliterated name Afeilijiazhou.
England – Yingguo
“Ying” means “hero,” but the character was probably chosen not for its meaning but for its pronunciation, which is similar to “eng.”
America – Meiguo
“Mei” means “beautiful.” Probably another abbreviation of a longer name which included “mei” as a syllable.
Korea uses Sino-Korean equivalents of Yingguo and Meiguo, but the Japanese prefer Katakana renditions of America and England. Kanji terms referring to the US substitute the character for rice instead of the character for beauty. There is some disgreement over when and why this switch was made.
Comment by Sonagi — March 29, 2009 @ 6:08 pm
An interesting map, it just reflects more about the West’s concerns but not the Chinese’s. As a Chinese, I couldn’t care more about our own necessities than anything else. Who would give a damn to that piece of excreta named TW or gloat over others’ misfortune? The Economist’s cover story is just another old trick, fanning up emotions and stretching facts to preposterous proportions. Misleading, to say the least.
Comment by albatrosskismet — March 30, 2009 @ 11:27 am
“Please give generously”, that’s funny! America has its problems, but China is not that rich. Don’t just focus on Beijing, Shanghai. Take a look at the poor countryside! Millions and millions Chinese people live a life poorer than American beggars. Give and take. No free lunch!
Comment by butterfly — April 4, 2009 @ 1:07 am
[...] imagen que nos llega desde el blog “Strange Maps“, que a su vez remite desde la portada de The Economist, que a su vez se basa en una imagen [...]
Pingback by El mundo desde China -- No me adapto — April 18, 2009 @ 1:53 pm
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Pingback by 368 The World As Seen From Chang 39 an Street Strange Maps | garden statues — June 14, 2009 @ 11:49 am
Love the blog! I check it daily for the fashion content!Thanks,Markhttp://fashion4us.com
Comment by Mark — October 14, 2009 @ 11:19 pm
@Mario: Speaking of Africa, the average Chinese might not care that much but the Chinese government definitely seems to like investing in African infrastructure, so much so that Chinese bureaucrats are among the richest people in places like Nigeria and Zambia. They’re picking up where the Europeans left off — now that the former Great Powers have shed off their colonies, the Chinese are creating their own sphere of influence in Africa with money and construction equipment.
Comment by ลดน้ำหนัก — October 21, 2009 @ 5:25 am
This is such an ignorant and arrogant view, not from Chinese perspective, but really from westerners’ perspective. The average Chinese’ geography knowledge is way better than this.
Comment by Printable Address Labels — October 27, 2009 @ 6:05 pm
I’m a Chinese but i don’t see the world like this picture ..it is strange how the person think Chinese see the world like that ,should change the titre like ” How i think Chinese see the world.”
Comment by crazypulsar — November 18, 2009 @ 6:58 pm
There are an extraordinary number of people commenting who take this map literally!
Comment by Mike — November 18, 2009 @ 7:13 pm